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Powerful Sales & Marketing Plan

This section is designed to assist home sellers consider the many variables during the sales process. My job is it use all the available marketing tools in a strategic way in order to sell your home for the best possible price in the fastest possible timeframe. Over the past 2 years I have sold 100% of the listings I have taken at an average of 97% of their original list price. These numbers far surpass the average real estate agent.

Below is a sample of what will be included in a custom sales and marketing plan:

Pre-listing
• Evaluation of home and Comparative Market Analysis of the most similar comparable homes in order to price correctly
• Detailed marketing and pricing plan put together
• All contracts and disclosures are prepared for client
• Suggestions on what repairs may be needed to market the home in the best possible way
• Professional photographs taken
• Virtual Tour created giving home video presentation for online buyers

During Listing
• Listing input into MLS as well as Zillow, Postlets, Trulia, Craigslist, Oodle,
Hotpads, Frontdoor, Yahoo Real Estate, Realtor.com, and syndicated to all other company websites
• John Lieber’s listings are displayed as a showcase AD on Zillow which accounts for over 10,000 views per month for your home

• Sign and Flyers placed on the property
• Flyers mailed to surrounding area
• Track market trends and market activity
• Top buyer’s agents in the area are contacted regarding the listing
• One open house in the first three weeks on the market and one additional open house, if necessary
• Proprietary pricing strategy is used to keep the property showing up at the top of the MLS hotsheets that are viewed by other agents
• All showings are coordinated with the client’s best interest in mind

When an Offer is Received
• All offers received are verified with their respective lender to ensure buyer qualifications
• Offers are negotiated on client’s behalf

When an Offer is Accepted
• All disclosures are sent within the contractual timelines to offer maximum client protection
• All inspections are coordinated
• Prepare comparable property package for appraiser to minimize risk of a low appraisal
• Finalize the closing

After Closing
• Assist in replacement property search

Provide you with a free home valuation to help determine your home's worth.
Review comps in the area to show you what is happening in San Diego and surrounding areas.
Negotiate on your behalf to receive the most money for your property and home.
Network with other Coronado area real estate professionals to find the perfect buyer for your home.
Arrange showings of your home that work in conjunction with your schedule.
Advise you how to best prepare your property for potential buyers to view.
Engage in a comprehensive advertising campaign to give your home the ideal amount of exposure.
Utilize technology including my personal web site to showcase your property to other real estate agents along with potential home buyers.
Work with you through the complex paperwork and legal issues that can impact the sale of your home.
Represent you in a manner that is both professional and thorough
Tailor the sale of your home to the area of your property and to each of its unique features.

Real Estate Sellers Quick Request

If you are considering selling your home, I encourage you to fill out the contact form below. Please note, there is no obligation and your information will be kept strictly confidential.

RE/MAX
5232 Jackson Dr. • La Mesa, CA 91941
Phone: (619)922-1000 • E-Fax: (619)810-2444
CA DRE #01825624
CIAS Certified Investment Agent Specialist
CDPE Certified Distressed Property Expert

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